Best Self-Hosted HubSpot Alternatives in 2026
HubSpot starts free but scales to thousands per month quickly once you need marketing automation, sequences, or multiple seats. Self-hosted alternatives cover full CRM and marketing automation without per-contact pricing.
13 Self-Hosted Alternatives to HubSpot
Odoo
50KAll-in-one business suite covering CRM, ERP, accounting, inventory, eCommerce, HR, and 80+ apps. Open-source alternative to SAP, Salesforce, and QuickBooks.
Twenty
41KTwenty is a modern, open-source CRM that gives you full control over your customer data — a self-hosted alternative to Salesforce and HubSpot with a beautiful UI and extensible architecture.
ERPNext
32KThe world's best 100% open source ERP software. Supports manufacturing, distribution, retail, trading, services, education, and more.
Krayin
22KKrayin is a self-hosted CRM & sales replacement for Attio, HubSpot, and more.
Mautic
9.3KOpen-source marketing automation platform for email campaigns, lead scoring, and multi-channel marketing
Erxes
3.9KErxes handles all-in-one solution for marketing as a self-hosted solution.
Ever Gauzy
3.6KEver Gauzy offers ERP (enterprise resource planning), CRM (customer relationship management), hrm (human resource management) as a self-hosted accounting.
EspoCRM
2.8KEspoCRM offers relationship management, sales automation, marketing automation as a self-hosted CRM software.
Frappe CRM
2.5KFrappe CRM handles flexible and customizable CRM platform for managing contacts as a self-hosted solution.
YetiForce CRM
1.8KYetiForce CRM handles customizable CRM optimizing business processes as a self-hosted solution.
Relaticle
1.2KRelaticle lets you run transform customer relationships entirely on your own server.
Atomic CRM
865Self-hosted CRM software tool that builds a customizable CRM.
CiviCRM
727CiviCRM gives you civiCRM: Manage relationships for non-profits on your own infrastructure.
Why Look for HubSpot Alternatives?
HubSpot starts free but scales to thousands per month quickly once you need marketing automation, sequences, or multiple seats. Self-hosted alternatives cover full CRM and marketing automation without per-contact pricing.
Self-hosted alternatives give you full data ownership, predictable costs, and zero vendor lock-in. You run the software on your own infrastructure and control everything.
13 Best Open-Source Alternatives to HubSpot
Odoo
Open source business apps for all needs. — 49,545 GitHub stars. Licensed under LGPL-3.0.
Twenty
Open source customer relationship manager — 40,496 GitHub stars. Licensed under AGPL-3.0.
ERPNext
World’s best free and open source ERP — 32,269 GitHub stars. Licensed under GPL-3.0.
Krayin
Free & Open Source CRM for SMEs and Enterprises. — 21,885 GitHub stars. Licensed under MIT.
Mautic
Mautic: Automate marketing with open-source tools. — 9,318 GitHub stars. Licensed under GPL-3.0.
Erxes
Open-source experience management with customizable plugins. — 3,912 GitHub stars. Licensed under Open Source.
Ever Gauzy
All-in-one ERP, CRM, HRM, ATS, and PM solution. — 3,574 GitHub stars. Licensed under AGPL-3.0.
Frappe CRM
A flexible and customizable CRM platform for managing contacts, deals, and customer relationships without the complexity or user-based pricing of traditional solutions. — 2,438 GitHub stars. Licensed under AGPL-3.0.
EspoCRM
Manage all company relationships effortlessly. — 2,830 GitHub stars. Licensed under AGPL-3.0.
Atomic CRM
Full-featured customer relationship manager — 854 GitHub stars. Licensed under MIT.
Relaticle
Modern client relationship management — 1,205 GitHub stars. Licensed under AGPL-3.0.
YetiForce CRM
Customizable CRM optimizing business processes. — 1,780 GitHub stars. Licensed under Open Source.
Read full YetiForce CRM review
CiviCRM
CiviCRM: Manage relationships for non-profits. — 724 GitHub stars. Licensed under AGPL-3.0.
Why Self-Host Instead of HubSpot?
- Data ownership. Your data stays on your server, not on HubSpot’s infrastructure.
- Predictable costs. Pay a fixed VPS cost instead of growing per-user or per-usage fees.
- No vendor lock-in. Export and migrate your data anytime. You control the database.
- GDPR and compliance. Hosting your own tools simplifies data residency and compliance requirements.
How much can you save?
HubSpot (Starter)
$20/mo
Billed monthly
$240/year
Odoo (self-hosted)
$10/mo
VPS hosting only. $0 per-user fees.
$320 year 1 (incl. $200 setup)
Your annual savings
$0
At this scale the setup cost offsets savings in year 1. Year 2+: $120/year.
Odoo runs on a $10/mo VPS with unlimited users. Setup by upready.dev starts at $200 (one-time). HubSpot pricing as of March 2026.
Why teams switch from HubSpot
- → Data ownership. Your data stays on your server -- not on HubSpot's infrastructure.
- → Predictable costs. Pay a fixed VPS cost instead of growing per-user or per-usage fees.
- → No vendor lock-in. Export and migrate your data anytime. You control the database.
- → GDPR and compliance. Hosting your own tools simplifies data residency and compliance requirements.
Head-to-Head Comparisons
Both ERPNext and Odoo are strong open-source options in the finance space. ERPNext has 32k GitHub stars and Odoo has 50k. Compare their features, deployment, and community to choose the right fit for your needs.
Both are crm tools. Erxes has 3 unique features, Twenty has 1.
Twenty wins for small teams who want a modern CRM without per-seat pricing. HubSpot remains better for teams needing marketing automation, deep reporting, and a mature ecosystem.
Mautic for full marketing automation (email sequences, lead scoring, landing pages, CRM). Listmonk for high-performance newsletter sending with minimal overhead. Different tools for different needs.
Odoo for teams that need a full ERP suite (CRM + accounting + inventory + HR). Twenty for teams that want a modern, focused CRM without the ERP complexity. Odoo is an enterprise platform, Twenty is a CRM tool.
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